Working With Google AdSense

 

This section assumes that you have been accepted into the Google AdSense Program. If not, go back and read our Getting Started with AdSense section first.  Here, I will discuss how to work with AdSense to get the most revenue from your site. I will not walk you through all the steps required to select/copy/paste ads on your website-those are covered very well on the Google AdSense website, and their new wizards make it easy. There are also many website that cover this topic. You best guide is to browse the Google Adsense member website and to visit Google AdSense support for answers to many of your questions.  

 

What we will discuss here are some of the conceptual and strategic issues regarding ad size, color, placement etc. that can make a big difference between earning just a little bit of money from your website, or a lot. I've found this to be true myself and sometimes a few small, seemingly insignificant changes, can have an enormous impact. There is no 'behind the scenes' magic here. Google AdSense, like all advertising taps into the human psyche, our desires, colors and shapes we find most pleasing, and our need for answers. There is no exact science to this, which is what makes it an interesting experiment in pyschology and behavior. 

 

Some of the topics discussed (or to be discussed in the future) are:

 

-What color scheme should I use for my ads?

-Should my ads blend in or stand out?

-How do I choose the size of the ad?

-Where on the page should I place ads?

- How may ads should I place on my website?

 

As we discuss each topic, we'll share important concepts and tips about how to maximize your revenue. There is no magic bullet-you will have to experiment to figure out what works best for your website. Google also provides some sophisticated tools to help you with this. They've also shared which ad formats work best, as you'll find out  Again, the goal here is to provide the basics on making money with AdSense.

 

Once you've got the basic information under your belt, there are plenty of other sites that delve more deeply into strategy, search engine optimization, and other tips to bring more traffic to your website. You can also learn a lot by visiting other AdSense supported sites that you like and studying their ad placement and formats.

 

Click hereto learn about Google AdSense color and ad placement