What is AdSense-How Does it Make You Money?

AdSense is an innovative advertising program pioneered by Google. You allow Google to deliver advertisements to your website. Each time a visitor clicks on one of the ads, you get a share of the money that Google earns from that advertiser. That’s it in a nutshell.

What do Leaky Roofs and French Poodles have in Common?

Absolutely nothing. What makes this program so revolutionary is that Google actually targets ads to your website based on your website content. This ensures that only ads are relevant and enhance, rather than detract, from your site are delivered. Visitors come to your site, not because they want to learn about French poodles, but because they have a leaky roof or related question. They’re not interested in French poodles, and Google AdSense won’t deliver ads on French poodles to your site. AdSense will only deliver ads related to roof leaks to your site, similar or identical to the ones you saw when you did the search!  This may seem pretty logical but Google was the first to think of it and it makes sense, which is why I guess they call the program ‘AdSense.’

Contextual Ads, as these are called, can add value to your website if not overused. They gives your visitors options for “what to do next,” or helps them identify what services or products they need. Unlike browsing through a magazine, where increasingly the first five or six pages are now just advertising spreads that you are forced to leaf through to get to the content, Google AdSense ads are far less intrusive and if used well can blend nicely into your site. Most important, they are relevant to your readers. So if you’re worried that your site will somehow be diminished and tainted by running ads on it, don’t. Of course there are certain sites not suited to advertising so you’ll have to be the ultimate judge of whether AdSense is appropriate for yours.  Now click here to find out more about AdSense.