Home>Working With Adsense>Tracking Revenue
Tracking AdSense Revenue
Google AdSense provides current statistics on your earnings. You can view these by day, month, or any other myriad ways. You can even track earnings by specific pages on your website, or by the type of ad (eg. image vs. links) to see which perform best. Below is an actual earning page from one of my websites. Note that some of the information has been blocked out using the orange box. This is to comply with Google AdSense policies which a prohibits disclosure of specific data related to earnings. However, it is an actual example of recent earnings. While you will find many similar examples on the Web, some showing income of thousands of dollars a day, my purpose here is simply to a straight some of the key items that Google will report to you. BTW, this example is from a website for a niche interest that has been developed purely as a hobby. The site is noncommercial and designed for sharing information, not just generating AdSense revenue. Nevertheless, as you can see, the site generates enough income to pay for hosting and a little extra! Each line refers to a specific day. The actual day has been deleted so that the graphic fits on the page.
Each column labelled in green will be discussed in turn: 1: The number of page impressions detected. If a pages reloaded more than once it is not counted again. 2: This is the actual number of AdSense ads clicked. 3: page CTR stands for page click through rates. This is the number of times an ad is clicked on divided by the number of times an ad units is shown. The higher the CTR the better- improved add formatting and placement can lead to higher CTR 4: Page eCPM stands for cost per 1000 impressions, calculated by dividing total earnings by the no of impressions in '000s. For our purposes, it is not that critical. 5: These are your earnings and they can fluctuate quite a bit from day to day! Google will send you a check when you reach a certain threshold, or transfer the money electronically to your bank account.
How Can You Use this Information to Maximize Revenue? Now you might be thinking, "why didn't I just create a site on mortgages?" Well, first of all, the competition is far more intense for mortgage websites than goldfish websites. You will need to have truly unique content and superior marketing skills to have your mortgage site rank high enough to get traffic. Also, if goldfish is what you enjoy and what you web site is about, why worry about mortgages|(other than your own)? So you're stuck with your goldfish site. You can do two things to increase your revenue: 1. Increase the number of businesses to your web site and The more visitors you have, and the more that click on your ads, the more likely it is that you will make more money. It takes time to grow your visitors. Getting the word out about your web site and submitting it to search engines will go a long way towards improving your ranking. However, you will also need to constantly optimize your content for search engines and utilize other strategies to improve your rankings and increase visitors. This is called search engine optimization (SEO). It takes time and effort but the payoff can be high. The more effort you make, the high the chance of increasing revenues from your sense. It all depends on what your goals are. Good luck!
|
Copyright GoogleAdsenseMoneyTips.com, 2006. None of the contents of this site may be reproduced or copied without permission. Accessing or using this site constitutes agreement with our terms of use. This website was created using the amazing XSite Pro Software.