Google AdSense-Designing Your Website
Rule # 3: Make sure your AdSense website is well designed. This does not mean you need all the latest bells and whistles or a professional web designer, but your site should be well organized with working links. Pleasing color combinations(plain backgrounds please) and a consistent presentation will suggest that you’ve made some effort and that’s what counts. You do NOT need, flash, java, animated icons, blogs or lots of image links. In fact, the simpler the website with good old fashioned text links, the better you may fare in search engines. If you don’t have much experience with web design, or feel that you site needs an overhaul, basic web design principles are not difficult and there are some good books on the subject that are fun to read. If you do not know anything about website programming or HTML, there are programs that can create a website for you. You'll still have to write the content yourself of course!
You may be wondering why your site needs to be optimized for search engines. Well, if you want visitors to come to your site, they will need to find you. When visitors search Google on 'how to fix a leaky roof', it won't matter if you have the best website on this subject if you do not show up in the search results and they can't find you. There is plenty of information on the web about optimizing your site for search engines, and you may wish to spend some time on this before you design your site. Some web design programs will also optimize your site for you automatically. It is worth pointing out that the better sites with good quality original content do get noticed-so the better the quality of your site, the less you'll have to worry about optimization.
Now one more question remains: Where will you host your domain and what name will you choose?
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