Google AdSense-Ad Placement

 Identify 'hotspots' on your page that earn you the most money. There are certain hotspots where ad placement results in a greater click through rate and will earn more money than the same ad placed elsewhere on the page. Google has in fact generated a 'heat map' that shows such hotspots. The darkest(orange) areas on the heat map are the best performers while the lighter (yellow) areas  perform more poorly.  It is no mistake that most sites with AdSense place their ads above the fold, so they can be seen in the browser window without having to scroll down. Experiment with ad placement to see what works best for you. There is nothing to stop you from moving your ads around the page to see what works best. However, be sure you leave the ad in a particular spot for about two to three weeks before you move it somewhere else. Leave your ad inthis new spot for the same period of time. All else being equal, it should be apparent whether changing ad placement also changed your revenue. 

You can also place a couple of different ads on the page to be sure you coverall the hotspots, but keep two things in mind: i)Google limits the number of ad units you can place on any one page and ii) too many ads can overpower your site and may in fact reduce the effectiveness of those ads.

"Remember, more ads or ad units on a page are not necessarily better. Carefully choosing the ad formats to use, and placing these strategically on your web page will probably be far more effective in enhancing revenue and not turning off visitors."

Ultimately, you want a site that is optimized for your readers, not just to maximize ad real estate. We've all seen those sites, or 'link farms',  that have more ads than content, and poor content at that. There are enough 'junk' sites littering the information superhighway-don't let yours be one of them.   

Areyour ads up? Now learn howto track your Google AdSense revenue!